Property Management Blog

How to Successfully Advertise Your Torrance Rental Property

Pinnacle Property Management - Friday, November 8, 2019

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It’s important to understand how to successfully market and advertise your Torrance rental property. In order to find quality renters, you need to ensure that you are providing a quality place and you are conducting the necessary screening involved prior to accepting new renters. When it comes to advertising, there are many different ways one can go about it.

You can advertise through word of mouth, through a property management company, or on a variety of listing websites. Maybe you want to advertise your Torrance rental property in as many places as possible. The more you market and advertise, the more chances of finding renters, it’s that simple. 

Here are a few ways to successfully advertise your Torrance rental property:


Take a look at the market and figure out the price range. 

Try to come up with a competitive rent price that would entice prospective tenants. Take a look at similar rental properties in your area to get a better idea of what the prices are.

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If you want renters fast, choose a price slightly below market value. Don’t overprice your rental property or else it can be on the market for a long period of time. Be realistic from the start because if people see that a property has been on the market for a while, they may start to assume that something is wrong with the it.


Figure out a payment strategy and how often you want to be paid. 

This depends on the type of rental property you are offering. If you have a short-term rental, you will likely be paid more often then if you have a long-term rental. Again, it depends on the listing sites you use as each one has a different payment structure.


Use good photographs! 

If we can give you one important piece of advice when advertising your rental property, it would be to use high-quality photos when showing someone your listing. If someone comes across your property online but the pictures are not clear and of quality, they will most likely continue with their search. 

You want to create a positive experience from the very start. If someone comes across your property and you have high-quality pictures, it’s a great way of accomplishing just that.


A good description is just as good as a quality photograph. 

If your description is lacking quality and does not give the potential renter enough information regarding your rental property, they might move on to the next listing. Make sure you are as descriptive as possible to make prospective tenants want to come in for a showing.

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What would you like to read on a listing? 

Look at other listings with an abundance of reviews and take notes. You want the opening line of your property to be very compelling and engaging. You don’t have to solely talk about your property in the listing, talk about the community surrounding it and why the potential renter would want to rent your property versus other ones in the area.


Determine your target market and what that generation would want out of your property. 

If you think that buying something extra would increase your sales, make the investment. If allowing pets seems to be what people need, maybe look into this and allow it. It all depends on what time of renters you are after.


What makes a good and a bad listing description?

Howsy.com had a great example of a good and bad listing description:

Bad description:
Two bedroom flat with double bedrooms, close to XXXX school and available immediately. Kitchen is lovely and spacious with really big lounge to the front. Walking distance to XXXX station and high street.
 
Good description:
Two double bedroom top floor apartment located 0.2 miles from XXXX station and XXX High Street. Internally the property offers a bright and spacious front living room, opening up through double French doors to the open planned kitchen. The kitchen consists of a Bosch branded washing machine and SMEG fridge freezer.
 
Upstairs the apartment offers two double bedrooms with double-glazing to both windows and a modern fitted bathroom with a shower unit over the bath. Externally the apartment offers communal grounds and an allocated parking space. Available XXXX.


The bottom line

Figure out the listing sites that have the most traffic and pay to advertise on there. If you hire a professional property management company, they will do all this for you so you don’t have to worry about having a bad listing. 

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With their experience in property management, they know the difference between a good and bad listing and what you need to include in order to attract a quality tenant to your Torrance rental property.



Pinnacle Property Management
CA BRE # 01905815
22700 Crenshaw Blvd.
Torrance, CA 90505
Ph: (310) 530-0606
Fax: (310) 626-9786
Email: pinnacle@pinnaclepmc.com

We are open from 8:30am to 5:00pm M-F.

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